Logo Strategy

Be Love Wellness Collective is a luxury wellness brand centered on connection, presence, and inner harmony. It represents:

• Honesty & Authenticity — showing up as your truest self

• Comfort & Care — the feeling of a warm, reassuring hug

• Effortless Luxury — serene, beautiful, and deeply nurturing

The Opportunity
I was tasked to create a logo design for a local wellness collective that felt non-sterile, like a warm hug, and hand-drawn. Showcasing a sacred symbol with a modern twist.

The Idea
My goal was to create hands that were positioned into a hug with a flower blooming out of it symbolizing growth and care.

The Outcome
The brand turned out to be a simple, sleek image of two hands positioned as if helping the lotus bloom.