Brand Strategy
Healdsburg, California is down to earth community with a variety of vineyards, country-living, and gorgeous views. I lead the rebrand for this community and wanted to reflect;
Honesty & Authenticity
Comfort, Care, & Peace of Mind
A rustic identity that focuses on slow-living.
Because the community also houses a little farm on their property with farm animals, large green fields, and gardens, I wanted to depict a friendly and strong goat as the main logo mark. The colors explore the colors of wine and grapes, gorgeous purple flowers, cream and milk, and sage greens to tie in beautiful Healdsburg, California.
